Ballys Takes the Reins at Tropicana Las Vegas in Strategic Strip Acquisition

Ballys Incorporated has formally incorporated a top-tier Strip establishment into its holdings, acquiring the management of the Tropicana Las Vegas from Gaming and Leisure Properties (GLPI) for $148 million. The transaction, initially disclosed in April 2021, grants Bally’s authority over the renowned casino and resort, excluding the physical land. Bally’s will rent the property from GLPI for an initial period of 50 years, with yearly payments of $10.5 million.

This procurement is noteworthy because it provides Bally’s with a prominent position on the Las Vegas Strip, an objective the company has pursued since its rebranding. Notably, there was a period when a Bally’s hotel already existed on the Strip, a remnant of the company’s prior existence as Bally Manufacturing. However, that property is now under the ownership of Caesars Entertainment and is presently undergoing a conversion into the Horseshoe Las Vegas.

Although Bally’s has not disclosed its intentions for the Tropicana name, George Papanier, the company’s head of retail, suggested a “substantial renovation” the previous year when the agreement was first made public. He stressed the strategic significance of the purchase, noting that the Strip’s 40 million yearly tourists would considerably broaden Bally’s clientele. Papanier envisions the Tropicana evolving into Bally’s western flagship, expanding upon the company’s current investments in the area.

This expansive hotel, situated directly on the vibrant Las Vegas Strip, features almost fifteen hundred guest accommodations, an extensive gaming area, and ample conference facilities suitable for any conceivable gathering. Additionally, the resort evokes a distinct tropical ambiance.

Ambiance Spring Championship Sees Huge Success and Engagement

**Ambiance**, a well-known game creator, recently concluded its inaugural competition – the Spring Championship!

Concentrating on their premier live croupier roulette offering, the contest spanned two weeks on the StakeB2B collaborator network and boasted a €3,000 reward fund.

**Ambiance** prioritizes players and collaborators, alongside crafting captivating new elements. The Spring Championship proved immensely successful, witnessing a fivefold surge in daily engaged users, a 1.5% reduction in attrition, and substantial expansion in burgeoning regions such as South America, India, and the African continent! Furthermore, players are lingering longer post-competition, with an average playtime extension of 35%.

Yuri Ermantraut, Head of **Ambiance**, expressed his enthusiasm: “This year, we’re dedicated to introducing captivating new offerings and promotional endeavors, and the **Ambiance** Championship is merely the outset. We’re delighted with the outcomes and appreciative of our associates at StakeB2B for their backing. Anticipate even grander competitions with more substantial reward funds down the line. Remain attentive!”

Aristocrat Leisure Posts Impressive 18% Earnings Surge, Reaching AU$5.6 Billion

The gaming powerhouse, Aristocrat Leisure, has declared an impressive 18% jump in yearly earnings, hitting a remarkable AU$5.6 billion (roughly US$3.79 billion) for the financial period concluding September 30, 2022.

This exceptional performance resulted in a substantial 20% rise in net income, with earnings before interest, taxes, depreciation, and amortization (EBITDA) reaching AU$1.85 billion. By September 30, 2022, Aristocrat holds a strong financial standing with AU$5.64 billion in net cash and overall liquidity of AU$38 billion.

The corporation credits this triumph to its robust operational cash flow and sound financial foundation, affording them the adaptability to pursue strategic prospects, including financing internal expansion and prospective mergers.

Trevor Croker, Aristocrat’s Chief Executive Officer and Managing Director, proudly proclaimed that these outcomes are a testament to the company’s successful expansion plan. Throughout the preceding year, Aristocrat has sustained investments in a competitive product lineup, concentrating on broadening its market presence in crucial sectors, diversifying its operations, and bolstering its overall business competencies.

Croker emphasized the company’s extraordinary post-pandemic resurgence, with revenue climbing almost 18% year-over-year and yearly profits hitting AU$1.1 billion, a considerable 23% surge compared to the 2019 fiscal year. This accomplishment emphasizes Aristocrat’s tenacity and capacity to flourish even amidst demanding market circumstances.

The prominent gaming enterprise, Aristocrat, experienced a remarkable year. They are aggressively pursuing expansion strategies, capturing a larger market share, and making substantial investments in their workforce, offerings, and innovative concepts.

They are deeply committed to the online gaming realm, as evidenced by the launch of their cutting-edge Anaxi platform. Despite significant expenditures on future development, they still achieved a noteworthy 27% surge in profits, reaching an impressive $1.1 billion.

Chief Executive Trevor Croker commended the exceptional resilience and commitment displayed by their global team of 7,500 employees, particularly in light of the previous year’s obstacles, including the Ukrainian crisis.

Looking towards the future, Croker expressed unwavering belief in Aristocrat’s capacity to navigate unpredictable circumstances and sustain its upward trajectory. He attributed this confidence to their robust product lineup, operational flexibility, devoted personnel, and strong organizational ethos.

These developments follow closely on the heels of Sally Denby’s appointment as their new Chief Financial Officer earlier this week.

Amaya Gaming Raises 2016 Guidance on Strong Q4 Results and CFO Transition

Amaya Gaming released significant financial updates today, revising their 2016 projections initially shared in November. They now anticipate reaching the upper range of their income forecast, approximately between $1.153 billion and $1.158 billion. This represents a minor increase from their prior estimate of $1.137 billion to $1.157 billion. For context, their 2015 income was roughly $1.072 billion.

However, there’s more! Their modified EBITDA is also showing positive signs. They project it to be between $521 million and $526 million, surpassing their earlier estimate of $500 million to $510 million. During 2015, this metric was around $459 million.

The good news continues! Amaya forecasts their modified net earnings to be between $364 million and $374 million, a rise from their previous outlook of $344 million to $354 million. As a point of reference, their 2015 modified net earnings were approximately $291 million. This upward trajectory also applies to their modified diluted earnings per share, which they anticipate to be within the range of $1.87 to $1.92, exceeding their prior prediction of $1.78 to $1.83. In 2015, this figure stood at $1.47.

One final update: Daniel Sebag, their current CFO, is entering retirement.

The head of Amaya, Rafi Ashkenazi, expressed significant confidence in 2016, forecasting a banner year for the organization. He highlighted their casino offerings surpassing projections in the final quarter, driven by operational enhancements and a triumphant reintroduction in Portugal. Ashkenazi stressed their meticulous and productive marketing strategy.

He viewed 2016 as a period of robust progress, escalating throughout the year due to their strategic emphasis on enhancing the poker experience for recreational players. Amaya sought to capitalize on its global dominance in online poker to draw in new users, cross-market casino and sports wagering products to both existing and new players, and ultimately optimize the lifetime worth of each customer.

Projecting to 2017, Ashkenazi expected this upward trajectory to persist as they implemented their plan. Nevertheless, he recognized potential obstacles, including the persistent fragility of certain currencies relative to the US dollar, which had already been an element over the preceding two years. Furthermore, he alluded to the previously disclosed possibility of discontinuing their real-money online poker activities in Australia.

Were striving to propel our company ahead, with thrilling initiatives on the horizon. A novel customer rewards system encompassing our entire portfolio is in development, and we’re investigating entry into untapped markets. Our dedication to providing a superior encounter across internet casino entertainment, sports wagering, and poker stays steadfast, and we’re continuously refining our processes to attain this.

Save the date! We’ll be revealing the specifics for our complete year 2016 fiscal performance announcement in early March.

The concluding quarter of 2016 demonstrated remarkable expansion. We had roughly 2.6 million engaged users participating in our real-money offerings, an 8% climb year-on-year. Approximately 2.5 million of these users frequented the virtual poker tables, signifying a 5% uptick. Our internet casino offerings enticed around 648,000 users, a surge of 47% contrasted with the prior year. And our flourishing online sportsbook division observed an impressive 88% year-on-year growth, reaching roughly 247,000 users.

We also greeted a substantial 2.6 million fresh customer sign-ups during the quarter, elevating our total user base to an exceptional 108 million by year’s end.

On another note, Daniel Sebag, our Chief Financial Officer, has opted to pursue fresh opportunities later this year. He’ll remain with us until we identify and install a suitable replacement, guaranteeing a seamless handover. We express our gratitude to Daniel for his commitment and extend our best wishes for his future endeavors.”

The organization’s directors have engaged Spencer Stuart, a leading executive recruitment agency, to assist in identifying their subsequent Chief Financial Officer.

Sebag has been employed by Amaya since 2007. In his initial role as CFO, he played a crucial part in establishing the financial and accounting departments from scratch. During his tenure, the company went public and subsequently, through the significant $4.9 billion purchase of the Rational Group in 2014, evolved into a consumer technology powerhouse.

“Danny has dedicated himself fully to developing Amaya into a worldwide frontrunner in the gaming sector and preparing the company for prosperity in the years to come,” remarked Divyesh Gadhia, Chairman of the Board. “On behalf of the entire organization, I want to express our gratitude for his numerous contributions throughout the years and extend our best wishes for his retirement.”

Air Dice Group Receives Approval to Offer Games in Ontario’s iGaming Market

The Ontario Alcohol and Gaming Commission (AGCO) has granted Air Dice Group authorization to provide its gaming products within Ontario’s thriving iGaming sector. This business-to-business licensure represents a significant victory for the game creator, which views Ontario as a crucial steppingstone in their North American growth strategy. Erkki Nikunen, Partner and Chief Business Development Officer of Air Dice, stressed the firm’s dedication to ethical gaming practices as they introduce their collection, including well-received games like Wild Shifter and Gunslinger Legends: Bounty Hunter, to Canadian audiences. This action comes on the heels of Air Dice’s recent clearance from the Swedish Gambling Authority, underscoring their commitment to operating within regulated gaming jurisdictions.

The Canadian province of Ontario stands alone in its nationwide regulation of internet gambling, as previously noted by Gaming America publication.

An online gaming company, Air Dice, has formed alliances with well-known entities such as MGA Games and BoyleSports. These partnerships have been crucial in broadening the availability of Air Dice’s game selection across multiple platforms throughout Europe and the United Kingdom.

To further solidify its standing, Air Dice appointed Rocio Moitino as their Latin American Sales Director in March 2023, indicating their aspirations to penetrate emerging markets.

Australians Increasingly Turning to Online Gambling: A Worrying Trend

A new Australian investigation has shown a troubling surge in individuals participating in internet wagering. The investigation, carried out by the Australian Communications and Media Authority (ACMA), discovered that over one in ten Australians – specifically 11% – stated they had gambled online within the last six months. This signifies a concerning escalation from the prior year, where the number was 8%.

The global health crisis seems to have exacerbated this pattern, with a substantial portion of internet gamblers acknowledging heightened engagement compared to pre-pandemic periods. Particularly alarming is the growth of athletic and equestrian wagering, which witnessed a dramatic rise in involvement.

Furthering these anxieties, the ACMA also underscored the influence of partner marketing in directing users to internet gambling sites. Their findings indicated that these marketing strategies, frequently operating on social networks and streaming services like Twitch, provide unusually generous incentives, suggesting an assertive effort to entice new gamblers.

The ACMA stressed its dedication to safeguarding Australians, especially susceptible individuals, from the risks linked to internet gambling.

Back in 2017, the Australian government took a firm position against unlawful internet gambling. They were serious! New regulations were established to safeguard Australians from questionable online casinos and similar operations. Since that time, the Australian Communications and Media Authority (ACMA) has blocked access to hundreds of these suspicious websites. They have been taking action against illicit gambling sites and the advertisers who endorse them.

7777 Gaming Takes South America by Storm Through Virtualsoft Partnership

7777 Gaming, a burgeoning force in the internet casino realm, has partnered with Virtualsoft to capture the vibrant South American market. This strategic maneuver will showcase 7777 Gaming’s remarkable portfolio of over 100 titles, featuring beloved selections like “Golden Scarab”, “Elven Treasures”, “Leprechaun’s Riches”, “Rome Glory”, “Knights & Magic”, and “Pinata Smash”, across more than 15 prominent online gaming platforms throughout Latin America.

Gamers in crucial regions such as Peru, Brazil, Mexico, Chile, and Ecuador are already enjoying the excitement of these offerings, signifying a major stride for 7777 Gaming’s worldwide expansion goals.

Elena Shaterova, the driving force behind 7777 Gaming’s collaborations, conveyed her enthusiasm, remarking, “This is a monumental step for us, demonstrating our aspiration to be a leading contender in the global iGaming landscape. We desire players everywhere to enjoy the next generation of online entertainment, and with robust allies like Virtualsoft, we are certain of achieving that.”

Pedro Olano, the architect of Virtualsoft’s approach, echoed this sentiment, emphasizing the vast potential of 7777 Gaming’s collection. He posits that these games, which seamlessly fuse traditional casino components with contemporary, captivating gameplay, are an ideal match for the Latin American market.

This strategic alliance follows closely on the heels of 7777 Gaming obtaining the esteemed endorsement of the Malta Gaming Authority (MGA), further reinforcing their dedication to excellence and ethical gaming practices.

Shaterova highlighted the importance of this accomplishment for the organization. She views it as proof of their commitment to delivering a safe and reliable space for both users and collaborators. This success, she noted, is a direct outcome of the diligence and devotion of their extraordinary staff, whose dedication fills them with pride daily.

Allwyn’s Q3 Earnings Soar 98% on Camelot Acquisition

Lottery powerhouse, Allwyn, experienced a substantial 98% surge in both overall earnings and gross gambling revenue (GGR) during the third quarter, contrasted with the corresponding timeframe last year. This remarkable expansion was driven by their purchase of Camelot UK, the longstanding administrator of the UK National Lottery.

It’s crucial to recognize, however, that excluding the Camelot acquisition, Allwyn’s inherent revenue actually declined by 1% for the quarter, while GGR stayed level.

During the third quarter, Allwyn declared total earnings of €20.1 billion (roughly $21.8 billion), with a net profit of €883.3 million and adjusted EBITDA of €368.4 million. The incorporation of Camelot UK considerably amplified these numbers, with net profit leaping 38% and adjusted EBITDA rising 16%.

Camelot, which had overseen the UK National Lottery since 1994, was procured by Allwyn in late March, signifying a critical juncture for the corporation. This acquisition has demonstrably had a significant influence on Allwyn’s financial results, both for the quarter and the year thus far.

“I am delighted to share another collection of robust financial outcomes and strategic advancements for Allwyn,” stated Robert Chvatal, Chief Executive Officer of Allwyn.

Our third-quarter earnings in 2023 skyrocketed by 98% year-over-year. This remarkable surge is a testament to the robustness of our current business and the significant influence of the Camelot acquisition in the first quarter.”

“Examining the initial nine months of the year, concluding in September, our overall revenue reached €5.7 billion, while our profits attained €2.6 billion. This represents a 98% and 43% leap, respectively, in comparison to the corresponding period in 2022. Excluding the Camelot integration, our revenue and profits still experienced solid gains of 7% and 8%, respectively.”

“Despite encountering some industry challenges this quarter, I am immensely pleased with Allwyn’s ongoing achievements,” Chvatal concluded. “I am optimistic that we are well-positioned for a highly prosperous 2023.”

SOFTSWISS Affilka Introduces Cost Per Lead Compensation Model for Enhanced Affiliate Marketing

SOFTSWISS has broadened the horizons of its celebrated partnership marketing platform, Affilka, by integrating a Cost Per Lead (CPL) compensation framework. This empowers Affilka subscribers to now select a set payment for each new user who enrolls via their associate program.

This innovative compensation system unlocks a realm of opportunities for both partners and proprietors. Unlike the conventional Cost Per Acquisition (CPA) method, where partners are compensated only when a referred participant undertakes a particular action (such as making a payment or engaging in gameplay for a specific duration), the CPL framework rewards partners for every single enrollment. This doesn’t imply proprietors are left behind; they possess the adaptability to establish specific criteria for CPL disbursements. For instance, they can decide not to pay for enrollments that stay unconfirmed or pertain to players who already hold an account with the gaming establishment.

Affilka’s robust commission constructor also permits proprietors to become highly specific with their CPL initiatives. They can focus on particular geographic areas with customized CPL proposals and modify the payment scales based on location, guaranteeing they maximize their investment.

“Incorporating CPL was a natural progression for us,” states [Spokesperson Name, Title Redacted] at SOFTSWISS. “It’s a mutually beneficial arrangement for all parties involved. Partners, particularly those who are newcomers to the iGaming domain or exploring new brands and markets, gain a low-risk avenue to witness outcomes. Conversely, proprietors can utilize CPL to elevate brand recognition and draw in partners from other sectors who might not be as acquainted with the CPA approach.”

While CPL disbursements are generally smaller than CPA, the sheer quantity of registrations can result in substantial profits. This makes it a potent instrument for propelling expansion and widening reach within the competitive iGaming arena.

To optimize your affiliate marketing endeavors, it’s crucial to prioritize high-quality traffic over mere numerical metrics. Anastasiya Borovaya, leading SOFTSWISS’ Affilka product, underscores this point, highlighting that their platform empowers users with tools to establish highly targeted criteria for affiliate rewards, guaranteeing payment for tangible outcomes.

Affilka, the affiliate marketing solution from SOFTSWISS, is experiencing rapid growth, recently exceeding 150 clients and collaborating with 10 new brands within the past two months alone. As their clientele expands, the team behind Affilka remains committed to enhancing the platform with novel features and ongoing refinements.

888 Holdings Posts Record Revenue Despite Q4 Dip

A prominent online wagering and entertainment corporation, 888 Holdings, recorded a 16% revenue reduction in the final quarter of 2021, leading to overall earnings of $214 million.

This downturn was not unforeseen, as the firm had projected a normalization following an exceptionally robust showing during the corresponding period in the prior year. Furthermore, 888 Holdings has undertaken regulatory and conformity modifications that have also factored into the decline. Income from the company’s consumer-focused (B2C) division, representing the bulk of their profits, contracted by 17% to $205 million. In contrast, their business-oriented (B2B) revenue witnessed a 10% uptick, reaching $9 million.

Notwithstanding the Q4 dip, 888 Holdings announced a 14% revenue surge for the complete 2021 fiscal year, totaling $9.72 billion. This favorable outcome was ascribed to the effective execution of their product-centric approach and ongoing growth within regulated sectors. The B2C sector thrived in 2021, attaining a 15% revenue climb, hitting $934 million. This expansion was propelled by a 24% surge in casino earnings and a 4% rise in sports wagering. B2B revenue also saw an uptick, though at a more restrained 8%, reaching $38 million.

The organization emphasized strong showings in crucial regions like the UK, Italy, Romania, and Portugal as significant contributors to their overall expansion.

Itai Pazner, Chief Executive of 888 Holdings, conveyed his contentment with the company’s strategic advancements in 2021. He cited the pivotal acquisition of William Hill International and the arrangement to divest their bingo operations as key achievements. These strategic choices aim to hone the company’s concentration on its B2C activities and ambitious US expansion strategies. Pazner reaffirmed 888 Holdings’ dedication to becoming a global frontrunner in online wagering and entertainment.

Further underscoring their commitment to the US market, Pazner highlighted the successful introduction of the SI Sportsbook, a product of a long-standing brand alliance. He also mentioned the debut of 888sport in Germany under the nation’s updated licensing framework. Both endeavors are powered by 888 Holdings’ proprietary sports betting platform, demonstrating their technological prowess.

We were ecstatic to share another year of unprecedented financial gains, marked by substantial revenue increases, even with the considerable challenges encountered. This accomplishment highlights the effectiveness of our analytics-based investment strategy and our dedication to staying at the forefront of our industry, continuously improving the ease of use, excellence, and safety of our sports wagering and gaming products.”

888 Holdings plans to publish its complete financial performance data for the twelve months concluding on December 31, 2021, in March 2022.