Playtech Earns GamCare’s First B2B Safe Gambling Certification
Playtech, a top-tier gambling technology firm, is the first to earn GamCare’s new accreditation for responsible gaming. This demonstrates their dedication to prioritizing customer safety.
GamCare, the UK’s leading organization for problem gambling, has developed a new benchmark for responsible gaming. Playtech is the inaugural company to receive this certification. The standard evaluates how businesses safeguard customers from gambling-related harm.
Playtech was granted the certification for its casino products and platforms in the UK. GamCare commended Playtech’s new “Sustainable Success” strategy and its external stakeholder advisory board as models of responsible gambling.
Playtechs secure gambling and conformity technology, instruments, services, and resolutions, in conjunction with the BetBuddy integration, provide a spectrum of answers for the sector. This also underscores “Playtech Protect.”
The accreditation process involved a comprehensive examination of Playtechs operations, concentrating on the company-wide culture and executive backing for safe gambling, as well as how product teams incorporate safe gambling into product design and development.
“Through our industry-leading goods and services, we have been working closely with our licensees to help elevate the industry standard for responsible business and secure gambling,” stated Richard Bayliss, Senior Regulatory Affairs and Compliance Manager at Playtech. “Since 2018, we have amplified our strategic focus on achieving our commitment to sustainable success through collaboration with academia, charities, and thought leaders both within and beyond the industry.”
“We are very proud to be the first B2B company to attain GamCare’s B2B Safe Gambling Certification, and we are thrilled that GamCare has acknowledged our endeavors to place safe gambling at the core of everything we do.
“We understand that we must continue to challenge ourselves, collaborate with others, and identify and develop new goods and resolutions to meet the requirements of our clients, licensees, and regulators.”
Playtech has achieved a Level 2 Advanced certification in GamCares’ B2B Standards 3 for its UK-licensed casino products and platform operations, according to Hayley Jane Smith, Head of Safer Gambling Standards at GamCares. This recognition signifies Playtech’s robust commitment to enhancing safer gambling practices within the products they provide to gambling operators.
A comprehensive assessment of Playtech’s governance, product design, innovation, and staff training was conducted to evaluate their dedication to safer gambling. This included interviews with staff and management at various levels. GamCares is enthusiastic about continuing its collaboration with Playtech to further refine their safer gambling strategy and assess their other B2B business operations.
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