Intralot Canvas Powers Taiwan Sports Lottery’s Esports Betting Expansion
The Greek lottery firm, Intralot, has declared the introduction of its content management system (CMS), Intralot Canvas, for its long-standing partner, Taiwan Sports Lottery Corporation (TSLC).
Intralot Canvas will enable TSLC to construct an HTML5 wagering portal that will provide customized content and be optimized for all screen dimensions. The new CMS will also incorporate embedded software tools for data analysis, player engagement, and promotional activities. TSLC will also introduce a new sports wagering platform, which will feature esports betting markets.
Intralot will furnish esports betting powered by Sportradar data, commencing with the integration of League of Legends, the globally renowned esports game.
“We are thrilled to effectively integrate the new multi-tool CMS Intralot Canvas, which will assist us in enhancing operational effectiveness and attaining a swift time-to-market response,” stated Lin De, President of TSLC.
Moreover, introducing a fresh esports game in Taiwan will provide us with the opportunity to penetrate the rapidly expanding esports wagering market and broaden our reach by engaging players from diverse demographics.
It is widely accepted that esports enthusiasm has experienced a notable surge during the COVID-19 pandemic, driven by popular titles such as League of Legends, Counter-Strike: Global Offensive, and Dota 2, as conventional sporting events were put on hold.
A recent EveryMatrix report suggests that the suspension of sporting events also resulted in heightened interest in sports simulation games based on titles like FIFA and NBA 2K.
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