Esportes da Sorte Becomes Atlético Mineiro’s Primary Jersey Sponsor
A Brazilian sports betting company, Esportes da Sorte, has forged a strategic alliance with Atlético Mineiro, a prominent club in Brazil’s Serie A league.
Esportes da Sorte will assume the role of Atlético Mineiro’s primary jersey sponsor, with its logo prominently displayed on the front of the players’ uniforms. The partnership will also grant Esportes da Sorte extensive brand visibility across various official club assets.
Darwin Filho, the head of Esportes da Sorte, remarked, “Atlético is an exemplary club that embodies a business-oriented culture, characterized by its modernity and innovative spirit, values that resonate deeply with the core principles of Esportes da Sorte.”
Filho further elaborated, “Our ambition extends beyond merely being another primary sponsor. We aspire to fully embrace the club and forge lasting memories with its ardent fanbase. We anticipate a high level of support, engagement, and activation from the fans.”
Mario Celso Petraglia, the chief executive of Atlético Mineiro, expressed his enthusiasm, stating, “We are immensely delighted and proud to welcome Esportes da Sorte at this pivotal juncture in the club’s history.”
The club is poised to commemorate its 99th anniversary this year.
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