German Lottery Sales Decline in 2021 Despite Online Growth
Germanys lottery ticket sales experienced a downturn in 2021, despite a robust online performance.
The German populace spent €7.9 billion on lottery tickets in 2021, a minor decrease from the preceding year, but virtual sales continued to climb.
German lottery sales declined in 2021, despite online expansion.
Data from the German State Lottery Association (DLTB) indicates that lotteries and associated taxes produced €3.2 billion in revenue for the public good, equivalent to approximately €8.8 million daily. These funds are utilized to support social welfare programs, athletic endeavors, cultural events, heritage preservation, and environmental protection.
Axel Hollhaus, co-managing director of Toto-Lotto Lower Saxony, stated that the outcomes were satisfactory, considering the fluctuations in the prize pool and the abbreviated accumulation periods. He assumed the role of chairman of the DLTB on January 1st of this year.
Over the preceding year, the Lotto 6aus49 game remained the most favored, accounting for 50.6% of all channel sales, or €4 billion. This was attributed to the adjustment of the draw formula, which resulted in elevated prizes across all categories and larger jackpots.
Eurojackpot, the pan-European lottery game, also attracted participants, accounting for 17.7% of sales, or €1.4 billion. However, it experienced a year-on-year decline due to shorter jackpot stages, resulting in a smaller prize pool.
Despite the overall decrease in sales, online lottery sales experienced a 7.8% year-on-year increase, reaching €985 million.
Sven Ostov, the head honcho of Hallhuber, declared that this demonstrates the DLTB members’ capacity to fulfill their obligation of directing gambling towards regulated platforms.
Ostov elaborated, “The widespread political agreement in favor of the 2021 Gambling State Treaty is a triumph. Otherwise, a hodgepodge of gambling regulations would have materialized, which would have had a detrimental effect on player and underage protection.” He further stated that these endeavors benefited from the new Gambling State Treaty (GlüNeuRStV) enacted on July 1, 2021.
At the commencement of his three-year term leading the DLTB at Toto-Lotto Lower Saxony, replacing Rhineland-Palatinate Lotto, Hallhuber asserted that one of his primary priorities would be to enhance lottery products with cross-state player participation to better contend with the expanding online gambling market.
Ostov added, “We anticipate utilizing our digital know-how to assist the DLTB. Through this digital metamorphosis, it is essential to uphold the objective of serving the common good.”
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