Betfair Partners with Cruzeiro to Fuel the Club’s Resurgence in Brazilian Football
Betfair Secures Partnership with Brazilian Football Club Cruzeiro
Gaming leader Betfair has teamed up with Cruzeiro, a legendary Brazilian soccer organization, in a sponsorship arrangement intended to propel the squad back to its former eminence in Brazil’s premier league, Série A.
The two-year agreement grants Betfair prominent advertising placement on the men’s team shirts, along with branding privileges for the women’s team and throughout the club’s online presence.
Cruzeiro Chief Executive Officer, Gabriel Lima, conveyed his enthusiasm, declaring, “This significant collaboration reflects Cruzeiro’s stature and overflows with energy and possibility. The club stands at a critical juncture in its history.”
He stressed the importance of the collaboration, adding, “Restoring faith with our devoted supporters through dedicated and proficient endeavors is paramount. Uniting with an industry frontrunner like Betfair is a vital move in reclaiming Cruzeiro’s rightful position in Brazilian football.”
Beyond the sponsorship, Betfair is prepared to launch a series of engaging initiatives for Cruzeiro supporters, including unique gifts, VIP perks, special promotions, and memorable fan experience events.
Betfair is also dedicated to highlighting the Cruzeiro brand across its digital platforms, website, and interview backgrounds.
Kimberly Daly, Managing Director of Betfair International, shared her delight about the partnership, remarking, “We are ecstatic to back Cruzeiro at such a unique and significant moment in their century-long legacy.”
This collaboration with Betfair demonstrates their dedication to our Cruzeiro community – encompassing both our male and female squads. Equally significant, it highlights their understanding that our supporters are the core of our endeavors. This initiative aims to elevate the game-day experience, prioritizing our fans, and providing unique opportunities exclusive to Betfair.”
