UFC and bet365 Expand Partnership with New Content and Fan Benefits
## UFC and bet365 Enhance Collaboration with Fresh Material and Benefits for Enthusiasts
The UFC and bet365 have solidified their alliance through a prolonged contract, establishing the sportsbook as the sole official wagering associate of the UFC throughout the United Kingdom and Ireland.
This broadened arrangement expands upon their current connection and introduces a novel digital mixed martial arts program titled “One on One,” presented by celebrated UFC expert Laura Sanko. The program will showcase Sanko engaging with various MMA combatants, encompassing fight previews, analyses, and unique segments.
Furthermore, bet365 will enjoy heightened exposure via prominent digital material across UFC’s social media channels.
“Subsequent to a prosperous 2021 with bet365, we eagerly anticipate amplifying our partnership to incorporate the development of innovative digital content for our supporters this year,” stated Nick Smith, UFC Vice President of Global Partnerships. “We are assured this will be yet another fruitful progression of our enduring collaboration with bet365.”
The augmented partnership also encompasses bet365 branding on UFC FIGHT PASS, the digital subscription platform for combat sports, as well as in-Octagon branding at designated UFC events.
Enthusiasts who subscribe to the bet365 “One on One” YouTube channel will have opportunities to secure tickets to UFC London and other UFC spectacles.
“We are thrilled to prolong our association with the UFC,” a bet365 representative remarked, “particularly with the organization’s return to the UK for live events this year.”
We were ecstatic to provide Laura Sanko a new avenue to engage with UFC enthusiasts and impart her remarkable combat expertise and perspectives.
