BtoBet and William Hill Join Forces to Conquer Colombian Sports Betting Market
BtoBet, a new member of the Aspire Global group, is teaming up with William Hill to introduce their sports wagering platform in Colombia. This alliance is a significant victory for both entities, strengthening Aspire Global’s already robust standing in the Latin American region, especially in Colombia.
For Aspire Global, this agreement is proof of their offerings’ excellence, paving the way for further growth into regulated sectors globally. Their Chief Executive, Tsachi Maimon, proudly declared that this collaboration demonstrates their capacity to attract and work alongside leading operators such as William Hill.
William Hill’s Chief Executive, Ulrik Bengtsson, shared the enthusiasm, expressing excitement about delivering a premium gaming encounter to Colombian users. He highlighted that BtoBet’s established foothold in the Colombian market makes them the ideal collaborator to realize this objective.
This joint effort follows closely on the heels of William Hill’s earlier announcement regarding the acquisition of a controlling interest in Alfabet, a Colombian provider. This calculated maneuver further emphasizes William Hill’s dedication to global expansion and diversification.
