Apple iSports Gallops into Horse Racing with The Leg Up Australia Acquisition
An Australian online sports wagering firm, Apple iSports (AiS), a branch of Prevention Insurance.com, is entering the horse racing sector strategically. They have inked a memorandum of understanding to purchase a 45% share in The Leg Up Australia (TLU), a leading media organization focused on horse racing.
The agreement, anticipated to be finalized later this year, entails an upfront disbursement of AUD 75,000 (USD 50,000) to TLU. In addition to the monetary investment, AiS intends to utilize TLU’s knowledge and scope via a collaborative marketing venture. This encompasses a fresh promotional campaign scheduled to debut in the final week of July 2023.
This alliance is mutually beneficial. AiS gains entry to TLU’s established base of approximately 100,000 active users across social media channels, in conjunction with their broadcast and wagering subscription offerings. TLU, as their director Blake Johnston notes, views this as a chance to “expand the company domestically and internationally.”
This acquisition indicates AiS’s goal to secure a firm position within the Australian sports betting market, leveraging TLU’s extensive comprehension and background in the horse racing sector.
Ace Corporation is genuinely thrilled about this partnership with Leg Up Australia,” shared Jeremy Samuel, Ace Corporation’s Chief Executive Officer. “They are an exceptional organization, and we are honored to back their endeavors as they grow their presence in Australia and the United States.”
Concurrently, in the state of Victoria, the authorities have revealed their intention to strengthen gaming regulations by 2024, encompassing limitations on the operating timeframe for wagering establishments.
