Codere Scores Winning Goal as Rayados’ Primary Sponsor
Codere has ascended to the primary patron of the Mexican soccer organization, Rayados. This broadened collaboration elevates them from an ordinary backer to the squad’s official wagering associate, granting them premium visibility on the forefront of the uniforms.
The fresh jerseys were unveiled in an exhibition match versus Guadalajara, with the athletes donning the home attire in the initial period and the alternate attire in the latter period. Anticipate seeing Codere insignia throughout the arena, encompassing a designated “Codere Lounge” and other prominent zones.
They’ve also initiated a multimedia promotional effort across television, radio, and digital platforms, aiming to link Rayados’ fervent supporters with prospective sports wagering clientele. This is merely the commencement, with intentions for stadium gatherings, ticket distributions, and VIP encounters in the approaching months.
Alberto Telias, Codere Online’s Head of Marketing, conveyed his assurance in this alliance, stating that it will permit both entities to expand and attain new pinnacles. He posits that aligning with a club as renowned as Rayados is pivotal for their growth within the Mexican marketplace.
Monterreys Chief Operating Officer, Pedro Esquivel, expresses great enthusiasm for this burgeoning collaboration with Codere. He anticipates it will be revolutionary, propelling the squad, its supporters, and all enthusiasts of football and athletics to new heights.
