888 Holdings Launches 888Africa to Tap into the African Online Gaming Market
The firm 888 Holdings is venturing into the African market with the establishment of 888Africa. They are collaborating with five prominent entities in the internet gaming sector to realize this endeavor. At the outset, 888Africa will be granted a license to utilize 888’s recognized brand and digital platforms, customizing their services to cater to the particular tastes of African users. Nevertheless, 888 retains the right to augment its ownership in 888Africa down the line and could ultimately become the exclusive proprietor.
Spearheading this initiative is a group of seasoned experts with demonstrated accomplishments in the field. This includes individuals such as Christopher Coyne, a former senior leader at The Stars Group, and Andrew Lee, another industry veteran with a background at both The Stars Group and Voxbet. They are joined by other experienced professionals like Alex Rutherford, Ian Marmion, and Helen Scott-Allen, each contributing specialized knowledge from their respective domains.
Their objective is to introduce 888Africa in four distinct African markets during 2022, contingent upon regulatory clearances. This represents the initial phase in their ambitious strategy to establish a significant presence within the expanding African online gaming market. Itai Pazner, the Chief Executive Officer of 888 Holdings, conveyed his enthusiasm regarding the project and the formidable team they have assembled for 888Africa.
This nascent collaborative endeavor is strategically positioned to unveil 888’s celebrated online wagering and gaming offerings to a vast audience of prospective patrons across Africa’s burgeoning digital realm. The agreement’s framework enables targeted capital infusion within a high-expansion zone without detracting from 888’s primary activities and principal markets.
Spearheading 888Africa, Christopher Coyne conveyed enthusiasm for the alliance, underscoring their ambition to emerge as a leading power within regulated African sectors. He emphasized the team’s expertise and comprehension of the African terrain as critical assets. The support of 888, with its internationally acclaimed brands and specialized network, will further propel their expansion and solidify their positive projections.
