Catena Media Acquires Dreamworx Online to Strengthen German Market Presence
Catena Media is strengthening its German market foothold through the €9.5 million purchase of Dreamworx Online. This tactical maneuver involves Catena providing an initial payment of €4 million in newly minted shares, with the balance of €5.5 million settled in cash.
Dreamworx Online holds a prominent position within the German market, overseeing well-known websites such as Sportwettenanbieter.com, Fussballwetten.info, and DeutscheFXBroker.de, specializing in sports wagering, casino entertainment, and financial offerings.
Catena anticipates this acquisition to be instantly profitable, contributing an estimated €600,000 in revenue each quarter with a robust 80% profit margin.
This acquisition will result in the integration of Dreamworx Online’s resources into Catena’s sports department, led by Baybets, an entity Catena obtained in December 2017.
Henrik Persson Ekdahl, Catena’s current CEO, conveyed his excitement about the agreement, noting that Dreamworx’s holdings solidify Catena’s standing as the top affiliate in Germany, ideally timed for immediate gains during the 2018 FIFA World Cup and guaranteeing sustained expansion in this profitable sector.
The finalization of the acquisition is projected by the months end.
