Revolutionizing Rewards Good Life Plus Offers Incentive Driven Membership
Charles Chadd, a creator of the Good Life Plus company, detailed how their incentive-driven membership plan is revolutionizing the conventional lottery format.
Consider it a form of amusement with an opportunity to acquire life-altering awards. For a mere £11.99 monthly fee, participants can secure daily prizes varying from monetary rewards to high-end vehicles such as Aston Martins. Elevated levels, reaching a maximum of £29.99, unveil additional advantages like price reductions on meal deliveries and apparel.
Good Life Plus also incorporates complimentary items like cinema passes and streaming memberships to enhance the offer. They consistently introduce fresh perks, ensuring continuous improvement.
However, it extends beyond just the prizes. Good Life Plus has cultivated a community surrounding its nightly live selections, where subscribers can join in, converse with the presenters, and discover if fortune favors them. This interactive strategy has found success on social platforms, garnering a dedicated audience.
Therefore, we think the advantages of joining significantly exceed the small fee. In addition to the life-altering awards, which remain the primary attraction, it’s about involvement.
It’s a fresh idea;
from where did the idea for this incentive and lottery-based membership plan originate?
Well, as I stated, it is fundamentally an entertainment item. Our original motivation stemmed from concepts like zip code lotteries and nationwide lotteries – we simply believed they were extremely obsolete. You purchase a ticket, and you are essentially left with the fantasy of ‘what if I win? Imagine if I won the big one?’ However, the great majority of the time, you receive nothing. So we reasoned that we could provide something a little more progressive, something that truly returns value to the client: even if they do not win the jackpot, they are still succeeding by being a ‘Goodlife Plus’ subscriber. That is precisely what we are doing, and naturally, the larger our membership base grows, the more negotiating power we have with other companies to say, ‘Look, we have all of these incredible members. Is it possible for you to provide them with something unique?’
I believe that many of these companies are eager to attract new clients, so they are willing to provide our members with enticing incentives at a reduced price. As a result, you have the potential to win large, as you would with conventional betting or lottery products, but you also receive all of the benefits of the rewards program – it’s the best of both worlds.”
You stated that your business model leans more towards entertainment than wagering. What connection do you see between ‘Best of the Rest’ and the gaming sector?”
“It’s intriguing. We don’t offer a gaming service, but there’s definitely some common ground. Our subscribers enjoy earning those smaller prizes, but they also desire the excitement of a major victory. Therefore, we share that aspect with conventional lottery offerings. Actually, many large gaming corporations are now rebranding themselves as entertainment providers. Our edge is that we are purely entertainment. Register, and you’ll receive 50% off deals at all the best food delivery services and restaurants in the UK, movie tickets, streaming platforms, and the list continues to expand.”
“We don’t need to force it. We are authentic entertainment, but our intended demographic significantly overlaps with that of the gaming businesses. In the long run, if you examine the major players like Flutter or Entain, none of them have a membership-driven business-to-consumer operation. So, as we grow, I believe we’ll become a very appealing prospect.”
“You just brought on a new chairman, David Craven. What do you anticipate his background as head of Allwyn will contribute to ‘Best of the Rest’?”
“We’re extremely enthusiastic about that.”
His accomplishments are evident. He ascended to the position of Allwyn’s chief executive and skillfully secured the National Lottery concession, a feat that had long been controlled by Camelot for three decades! Emerging from relative obscurity in the UK, they achieved what many perceived as unattainable. This remarkable accomplishment underscores his proactive nature, instilling confidence that he will replicate this dynamism to cultivate something extraordinary here. His involvement transcends mere commerce; he possesses a genuine fervor for this sector, exhibiting an intimate familiarity with its intricacies. He comprehends gaming and entertainment, and a single dialogue with us, coupled with witnessing the product and our strategic direction, convinced him. His desire to contribute is palpable. Securing his participation is a significant triumph, and we are elated to have him join our ranks.
Our offering is novel, characterized by a genuine emphasis on reciprocating with our players. Even in the absence of winning the grand prize, they invariably benefit from Good Life Plus.
Concerning your December initial public offering, what has been the investor sentiment toward the company’s overall course over the preceding year?
We have garnered support from industry luminaries such as Victor Chandler of BetVictor and Mark Blanford, renowned for his association with Sportingbet. These individuals are iconic figures, titans within the gaming realm. Victor has been a steadfast supporter since our nascent stages, when our subscriber base numbered a mere 3,000. He has witnessed the realization of our vision from its inception. A true visionary, he propelled BetVictor to prominence before embarking on new ventures. Mark joined our endeavor in December with a substantial investment. Their endorsement is immeasurably valuable.
He came back to see us in February. Our team, our efficient operations, and our achievements thus far left a mark on him. Their choice to increase their investment is a substantial endorsement of our work. This is a very encouraging indicator for the entire sector, particularly given their esteemed standing within it. When it comes to gaming, they possess extensive knowledge and are fully supportive of our endeavors. We are delighted to have them as partners and are confident that this collaboration will revolutionize the industry.
As the pioneering social media lottery enterprise to go public, what has this experience been like, and what are your aspirations for the remainder of the year?
To be frank, we have wholeheartedly welcomed the transformations that accompany being a publicly traded company. Our rapid expansion has been exhilarating, and our adaptation has been seamless. This represents a significant turning point for us. A decade ago, I believe consumers would have harbored doubts, questioning the authenticity of winning opportunities. However, the lottery sector is undergoing a maturation process. Our public listing serves as a testament to our transparency, adherence to audits, and robust corporate governance.
These elements are paramount for both our stakeholders and our clientele. They significantly contribute to fostering trust and ensuring security within our operations.
They held an unwavering belief that sustained expansion at the current rate would propel them to the forefront of the UK stock market within the next couple of years. A public unveiling of their data was slated for two years out, promising a clear demonstration of their accomplishments.
Their distinctive edge in the gaming sphere, they asserted, lay in their adoption of a membership paradigm – a rarity in the field. This period marked, in their view, an exhilarating chapter for the company.
What were the elements that distinguished Good Life Plus? Several factors came into play. Firstly, they boasted an exceptional team, encompassing investors and advisors of the caliber of David Ivy, the visionary behind Dotdigital, hailed as one of AIM’s most resounding triumphs of the preceding two decades. Their ranks also included John Gordon, at the helm of Incentive Games, a frontrunner in the global provision of free-to-play software.
Secondly, their offering transcended mere gambling, encompassing the broader realm of entertainment. This, they posited, constituted a pivotal point of divergence from their supposed rivals.
The provision of complimentary services was not a fact they sought to conceal; rather, they actively championed it. Their aim was to provide a taste of the free membership experience, prompting a natural progression to the paid membership, perceived as a self-evident choice given its exceptional value proposition.
For what reason not simply embed it?” Our team is striving to enlarge the information repository at an unprecedented rate, and this method is crucial for accomplishing that objective.
