Better Collective Acquires Danish Football Platform Tipsbladet
A prominent sports wagering firm, Better Collective, recently acquired the Danish soccer news platform, Tipsbladet.dk, for a substantial €6.5 million (approximately $6.9 million). This strategic maneuver is significant for Better Collective, illustrating their commitment to becoming a dominant force within the Danish sports media realm.
The transaction was executed as a cash and debt-free exchange, disbursed in three separate payments. Better Collective is utilizing its internal financial resources to finance the purchase, showcasing its robust economic standing. While they anticipate a minor impact on earnings in 2024, it is not expected to disrupt their broader financial objectives.
Tipsbladet is a renowned brand in Denmark, possessing a 75-year legacy in sports reporting. They have effectively evolved from a conventional print publication into a contemporary digital platform, solidifying their value in the current media environment. The formal transfer to Better Collective, also headquartered in Denmark, is scheduled for October 2nd, 2023.
Jesper Søgaard, co-founder and Chief Executive Officer of Better Collective, expressed enthusiasm about the acquisition, remarking, “Tipsbladet has served as the primary destination for Danes seeking exceptional football reporting for 75 years, and we are incredibly honored to welcome them into our organization.”
Henrik Stegger Nielsen, the previous proprietor of Tipsbladet, shared this sentiment, stating, “Since taking ownership of Tipsbladet in 2007, my objective has been to guarantee its enduring well-being and viability. Having achieved that, I believe there is no more suitable successor than Better Collective to continue its legacy.”
Im certain the new management will achieve remarkable feats with Tipsbladet. Their enthusiasm and expertise are poised to elevate this already iconic football publication to unprecedented heights.
Established in 1948, Tipsbladet boasts the distinction of being Scandinavia’s oldest football magazine! Since 2000, its online counterpart, tipsbladet.dk, has emerged as the premier digital destination for all things related to the sport. We’re talking breaking news, comprehensive features, match forecasts – you get the picture, they have it all. They even provide wagering suggestions, video content, and meticulous statistical breakdowns.
Attracting roughly 6.8 million monthly visitors and commanding a loyal audience exceeding 1.1 million across diverse social media platforms, Tipsbladet stands as a true force in the realm of football journalism.
