BtoBet Extends Partnership with PremierBet to Drive Growth in African Sports Betting Market
A top sports betting technology firm, BtoBet, has extended its collaboration with PremierBet, a major pan-African gaming company. This long-term deal strengthens a fruitful partnership initiated in 2017.
Through this renewed agreement, BtoBet, a NeoGames subsidiary, will continue to bolster PremierBet’s operations with its advanced platform and state-of-the-art sports wagering solutions.
A spokesperson for PremierBet conveyed their excitement, remarking, “This continuation demonstrates the immense success we’ve achieved jointly in solidifying our footprint across Africa. BtoBet’s technology and offerings have significantly elevated our competitive edge, and this agreement is crucial to our long-term vision of providing an unmatched user experience.”
This partnership extension coincides with BtoBet’s strategic global expansion, making significant inroads in regions such as Latin America and Europe. Notably, this deal represents BtoBet’s first significant agreement in Africa since its 2022 collaboration with Sojogo in Mozambique.
Dima Reiderman, BtoBet’s Managing Director, expressed his positive outlook, stating, “We are delighted to continue supporting PremierBet’s growth path as they cement their status as a premier operator in Africa.”
We were excited that a significant operator like PremierBet relies on us to fuel their sports wagering. This agreement demonstrates that our technology is first-rate and can be customized for any company to achieve genuine success.”
This announcement follows closely on BtoBet receiving approval from Ontario regulators in January, permitting them to provide their services in this promising emerging market.