Betsson Scores Big: Becomes Primary Sponsor of Copa América 2021
Betsson is heavily investing in South American soccer! They just secured a partnership with CONMEBOL to become a primary sponsor for the iconic Copa América competition in 2021. This is a major development, placing Betsson directly within one of the most enthusiastic football communities globally.
Lately, Betsson has been making significant strides in Latin America. They’ve broadened their reach into key markets such as Brazil, Colombia, Argentina, and Mexico. This Copa América agreement elevates their presence considerably, providing them with extensive visibility through stadium advertisements, digital displays, and numerous online campaigns. They even have the privilege of sponsoring the highly coveted “Best Player of the Week” award, which sends fans into a frenzy!
Betsson’s CEO, Jesper Svensson, stated that they are “ardent about football,” and this collaboration perfectly embodies that passion. Their objective is clearly to become a recognizable brand among South American supporters.
Additionally, there’s a neat detail: Betsson’s Colombian branch, Colbet, is authorized to utilize certain Copa América branding elements during Colombia’s games. It’s all about incorporating that regional flair!
CONMEBOL is equally enthusiastic about the partnership. Their commercial director described it as a “significant achievement” for the Copa América. It’s a mutually beneficial arrangement for all parties involved, particularly the supporters who make this tournament so extraordinary.
The tournament fostered a sense of camaraderie among supporters, drawn together by their shared passion for the sport and the excitement of witnessing their country vie for victory in the globe’s most historic international soccer competition.
Taking place from June 13th to July 10th, 2021, the 47th iteration of this remarkable event featured South American powerhouses such as Argentina, Brazil, and Uruguay vying for continental dominance. Alongside them were other fervent footballing countries: Bolivia, Chile, Colombia, Ecuador, Paraguay, Peru, and Venezuela, each aspiring to secure their place in the annals of the sport.
