SOFTSWISS Affilka Introduces Cost Per Lead Compensation Model for Enhanced Affiliate Marketing
SOFTSWISS has broadened the horizons of its celebrated partnership marketing platform, Affilka, by integrating a Cost Per Lead (CPL) compensation framework. This empowers Affilka subscribers to now select a set payment for each new user who enrolls via their associate program.
This innovative compensation system unlocks a realm of opportunities for both partners and proprietors. Unlike the conventional Cost Per Acquisition (CPA) method, where partners are compensated only when a referred participant undertakes a particular action (such as making a payment or engaging in gameplay for a specific duration), the CPL framework rewards partners for every single enrollment. This doesn’t imply proprietors are left behind; they possess the adaptability to establish specific criteria for CPL disbursements. For instance, they can decide not to pay for enrollments that stay unconfirmed or pertain to players who already hold an account with the gaming establishment.
Affilka’s robust commission constructor also permits proprietors to become highly specific with their CPL initiatives. They can focus on particular geographic areas with customized CPL proposals and modify the payment scales based on location, guaranteeing they maximize their investment.
“Incorporating CPL was a natural progression for us,” states [Spokesperson Name, Title Redacted] at SOFTSWISS. “It’s a mutually beneficial arrangement for all parties involved. Partners, particularly those who are newcomers to the iGaming domain or exploring new brands and markets, gain a low-risk avenue to witness outcomes. Conversely, proprietors can utilize CPL to elevate brand recognition and draw in partners from other sectors who might not be as acquainted with the CPA approach.”
While CPL disbursements are generally smaller than CPA, the sheer quantity of registrations can result in substantial profits. This makes it a potent instrument for propelling expansion and widening reach within the competitive iGaming arena.
To optimize your affiliate marketing endeavors, it’s crucial to prioritize high-quality traffic over mere numerical metrics. Anastasiya Borovaya, leading SOFTSWISS’ Affilka product, underscores this point, highlighting that their platform empowers users with tools to establish highly targeted criteria for affiliate rewards, guaranteeing payment for tangible outcomes.
Affilka, the affiliate marketing solution from SOFTSWISS, is experiencing rapid growth, recently exceeding 150 clients and collaborating with 10 new brands within the past two months alone. As their clientele expands, the team behind Affilka remains committed to enhancing the platform with novel features and ongoing refinements.
