22BET Scores Winning Goal as PSG’s African Betting Partner
22BET has partnered with Paris Saint-Germain, becoming the soccer team’s wagering associate in Africa. This agreement grants 22BET exclusive promotional privileges throughout the continent, establishing them as the official digital betting partner.
This signifies that spectators at the renowned Parc des Princes stadium, home of the French title holders, will observe 22BET advertised on the LED displays. However, it extends beyond mere advertisements – 22BET is arranging special benefits for their clientele and personnel, such as meet-and-greets with PSG icons and premium seating for matches. They’ll even have the capacity to organize functions at the stadium.
Olatuji Idowu, 22BET’s director for the African region, conveyed his enthusiasm regarding the collaboration, emphasizing PSG’s worldwide allure and inventive ethos. He perceives this as a significant prospect to elevate 22BET’s visibility in Africa.
This collaboration aligns with a pattern of European football clubs inking agreements with wagering enterprises as the sport prepares for a fresh season.
The past week witnessed notable developments in European football sponsorship agreements. The prominent Italian club Juventus unveiled a fresh collaboration with Parimatch, while across the English Premier League, Arsenal disclosed an arrangement with Sportsbet.io, a digital currency sports wagering service headquartered in Estonia.
